1.1 Course Information

VTAOE-174 COURSE SYLLABUS

Course title:
Promoting and Marketing the Summer Meals Program

Course ID:
VTAOE-174

Length:
1 hour

Course description:
Offering meals for the SFSP is a great way to ensure that children have access to meals in the summer months. But how do sponsors make sure that people are aware of SFSP sites? How do sponsors attract children and parents to summer meal sites? There are many forms of promotion and marketing that can help sponsors gain exposure. This course will discuss different ways to reach children and families by exploring forms of marketing and creative programming to build awareness and increase participation in the SFSP.

Support:
This course is self-paced, not instructor led.

Requirements:
Access to the Internet and a valid email address.

Format:
This course requires no face-to-face classroom instruction. It will be available via the course web site. You will complete the course whenever it is most convenient for you. You may work on the course at any time of the day or night on any day of the week. This course is estimated to take 1 hour or less to complete. The course web site will track the completion of each lesson and assignment. You will be able to exit the course without completing it and pick up where you left off at any time.

Learning objectives:

• Name three strategies for outreach using print media
• Understand the importance of partnerships in the Summer Meals Program
• List ways to engage families using local media, social media, and community events
• Describe site activities to increase participation at summer meals sites
• List planning activities that can take place year round to support the Summer Meals Program

Means of developing competencies:

• Online presentations with voice narration and interactivity
• Online resources available through internet links
• Quiz

Course completion requirements:

In order to complete this course successfully, you must complete all of the course assignments and pass the quiz.